The Jim Thompson x Zee NuNew Collection is an exclusive collaboration between Thailand’s iconic lifestyle brand and superstar duo Pruk ‘Zee’ Panich and Chawarin ‘NuNew’ Perdpiriyawong
By: Grace MacLachlan
Hugely popular Thai actors Pruk ‘Zee’ Panich and Chawarin ‘NuNew’ Perdpiriyawong have been grabbing all of the headlines in Thailand recently, as news of a romantic relationship between the two superstars gathered momentum.
In an exclusive collaboration between Jim Thompson, Thailand’s iconic lifestyle brand, and superstar duo Zee and NuNew captivated fashion lovers, turning the March 2025 launch event into a true celebration of style, culture, and community. Since the collection announcement, the excitement surrounding this launch has received an overwhelming response, with the hashtag #JimThompsonxZeeNuNew ranking as a top hashtag on social media platform X.
Jim Thompson X Zee NuNew collection reflects their distinct aesthetics, blending urban casual with resort wear. Featuring signature prints, silk, linens, and a versatile colour palette, the collection embodies effortless style.
“This collection reflects my journey – not just in fashion, but in the experiences that have shaped me. Collaborating with NuNew made it even more special. Seeing the love and support from our fans means everything to us,” said Zee at the launch in Bangkok.
NuNew added, “I wanted this collection to reflect my style – effortless yet meaningful. Collaborating with Jim Thompson was exciting, allowing me to bring my vision to life while staying true to what resonates with our fans.”
The collection, designed for effortless style, combines breathable fabrics, relaxed silhouettes, and timeless appeal. Key pieces include Duchess Shirt, featuring a bold red rose print that draws inspiration from their first Jim Thompson event. The Hawaii Linen Shirt in grey with an embroidered coconut tree motif, pairs with white and grey Drawstring Linen Shorts also with an embroidered coconut tree motif for a relaxed summer look.
NuNew’s favourite, the Mandarin Long Sleeves Stripe Shirt, in white and grey is easily styled with black or white Fisherman Pants for versatility. Rounding out the casual collection is the JT Signature Cotton T-Shirt in burgundy and white. Accessories include the Woven Stripe Capri Beach Bag, available in white and beige with “zee nunew” embroidery, offering both style and practicality.
An Unforgettable Fashion Moment
Devoted fans gathered for the exclusive unveiling, where Zee and NuNew personally introduced the collection and shared insights into their creative process. Adding to the excitement, the duo delivered an intimate performance of Your Season (scan YouTube QR code), captivating the audience.
A Brand that Celebrates Creativity
Jim Thompson’s Marketing Director, Nunnapat Verojanavat, highlighted the significance of the collaboration, stating, “Jim Thompson is about storytelling and innovation, and this collaboration exemplifies that. Zee and NuNew’s talent and vision align perfectly with our brand. The incredible support from their fans has made this collaboration even more special. Their influence is undeniable, and this collection truly showcases their creativity and fashion sensibility.”
For more information on the latest Jim Thompson collections visit their flagship store in Phuket, at Central Phuket Floresta and online at jimthompson.com